For Authors and Bloggers, SEO mostly means that you need to learn how to:
- write SEO friendly blog posts
- build and track backlinks
- choose keywords to use in the key metadata elements of a book (title, subtitle, the book description, publisher name, contributors, the categories and keywords that Amazon allows you to add) and in your blog posts
- ensure you do not have any broken links on your website.
Tip #1: Be careful with the quality of your links. Example: Available now - A powerful, travel story, When Dreams are Calling by Carol Vorvain is better than You can buy my book here.
Tip #2: To write a blog post that the search engines will love, make sure to include things like images, infographics,videos, links back to older articles on your website or influencer articles.