Social Media Marketing is any kind of advertising where you use social networks to connect to your targeted audience and promote your writing. The most popular social networks for authors and bloggers are: Facebook, Twitter, Instagram, Pinterest, Google+, Linkedin, YouTube.
Tip #1: If you don’t have active profiles on each site, claim your name and direct readers to the social network you usually check and post on.
Tip #2: The main social networking book sites that authors need to make sure they have a presence on are: Goodreads, LibraryThing, and Shelfari.